OOO Mir Knigi is the leader of mail order market in Russia. The main direction of its activities is mail order sales of books, media products, and consumer goods.

Mir Knigi (Book World) is our most popular regular catalog. About 1000 articles are presented in each issue. Among the other catalogs are Mir Eksklyuzivnoi Knigi (Exclusive Book World) and Mode & Preis.

At the present time, Mir Knigi has about 4,5 million active customers. More than 20 million books were sold in 2008. Up-to-date infrastructure allows rapid processing of an enormous number of orders (up to 70 000 mailings per day). Our long-standing relationship with the Russian Post allows us to deliver our mailings to any destination place around the country.

Our multi channel strategy means also developing of online and retail trades.

ООО “Mir Knigi” is affiliated with Mir Knigi Group. Mir Knigi Group includes several directions:

- catalogue trade, retail and e-commerce (ООО “Mir Knigi”);

- publishing (Trading house “Publishing House Mir Knigi”);

- fulfillment and direct marketing (ООО “Beta-Technology”).

Mir Knigi Publishing House Russian and world fiction classics, modern international fiction, historical novels, detective stories, also popular-science and “how-to” books as well as books for children.

Beta group Service company, which specializes in the end-to-end servicing of Direct Mailing campaigns and mail order business.